August 01, 2006

Targeting Montgomery

Target's got Montgomery BART for the month, and the effect's oddly cheery: bright good-natured slyly cartoonish posters in red and white, the usual targets insinuated behind or splayed around hip retro local landmarks and cultural touchstones, instantly recognisable in every way and not a word in sight. I actually saw several people smile at some of the posters along the station walls this morning.


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