October 11, 2007

Ornamentalism

In his "Design and Crime", Hal Foster takes Adolf Loos's famous "the evolution of culture is synonymous with the removal of ornament from utilitarian objects" (and the associated "ornament and crime" tirade about civilization and purity) seriously, as ideological baggage. But if you're going to take a statement like that seriously and at face value (rather than as the drily amusing polemical provocation I tend to think it is), you have to take it seriously as a psychological phenomenon rather than politically or ideologically. You're not going to get too far into why such slogans seduce without delving deeply into the subconsciouses of the sort of people for whom Purity and Authenticity appeal so much. It's about Belief, not about ideology. In such people, Belief prefigures ideology (but again, given Loos's actual output, you can't help feeling he's just stirring; like Schoenberg, he protests about protesting just a little too much).

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