September 03, 2008

Meta-Spin

In his excellent Evolving Thoughts science blog, historian and philosopher of science John Wilkins delivers a rather mild but heart-felt rant against the PR industry for all its obvious and less obvious sins of commission and omission.

What I think he's really objecting to, though, (or what he ought to be objecting to :-)) is that PR itself became the subject of PR over the past few decades, and that instead of nakedly or brazenly referring to itself as propaganda or persuasion, it's all about spinning the spin, it's all about marketing the idea that PR's a public service or about presenting information, it's all about glossing the inversion that makes the consumer the product and "product information" information about the consumer not the ostensible product. Or something like that….

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2 Comments:

At 9/06/2008 5:36 pm, Blogger John Wilkins said...

You are not wrong about that...

 
At 9/07/2008 9:09 am, Blogger Jimmy Little said...

Ta. But I'm not convinced I'm entirely right about it either, but that's a subject for another posting sometime. Post (in) haste, repent at leisure...

 

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