December 10, 2010

Golden Bull

One of the UK's Golden Bull awards for bafflegab and jargon this year went to an ad that contained the sentence: "Maintenance and development of the UK narrative around FCO and its value proposition, using insights from research and evaluation as well as knowledge of the evolving FCO strategy to inform resonant messaging.”

It scares me a little that I actually had no trouble deciphering that. Perhaps I've been in the biz way too long….

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